Compare at the right level
Start with a state page when you want a broad view, then move into a city page when the location matters. State pages reveal coverage and city clusters; city pages are better for choosing a specific business.
Read the page summary
Each location page summarizes listing count, review count, average rating when available, and common categories. These signals help you decide whether a city has enough options to compare.
Use maps to catch location mismatches
The map can reveal listings that are technically in the same market but not convenient for the same trip. Open the popup map when a business looks promising and you want to confirm the exact location.
Avoid over-reading sparse listings
Some categories have uneven scrape depth. A listing without photos, hours, or amenities is not automatically weak; it may simply have less available source data. Prioritize the fields that matter for your decision.